Google had a problem, they recently discovered a new tool advertisers could use, but weren’t quite sure how to show it off. It’s called Micro-Moments. They’re that little space & time, when you’re on the go, and need to find something with your mobile device. It could be as simple needing a coffee, or you could be a tourist and need directions. Most folks will turn to their phone these days for such a simple task. So how can a brand insert itself into one of these micro-moments in a cool, new, interesting way?
You can read more about it here: http://www.adweek.com/news/advertising-branding/how-dunkin-donuts-and-airbnb-are-turning-google-searches-experiences-nyc-167216